The teaser of the Super Bowl LIII, produced by CBS Sports for “The Great Game,” the National Football League championship final, aired on the night between 3 and 4 February.
The Colosseum is the superstar of the teaser, together with the award-winning actor John Malkovich, at his second performance for the opening of the match, that this year saw the New England Patriots beating the Los Angeles Rams.
The filming took place on the wooden tables of the Colosseum’s harena, surprising the visitors who had the chance to follow the making of one of the most awaited teasers worldwide. The champion Peyton Manning is performing with Malkovich, in an animated and irreverent debate on the meaning of the game itself: the value of emotions and collective identity makes metaphors and references to the past almost unnecessary.
The passionate defense of the most authentic tradition of American football, supported by the words of Malkovich and the fast-paced editing of director Pete Radovich, exalts the eternal value of the games, and of courage, ambition and triumph on the field. They enhances the eternal value of games, courage, and desire of triumph: it strengthens the need for heroes and the scream of the crowd, which found their archetype and consecration in the combats of the Flavian Amphitheater, in a ritual that revives through the centuries.
This connection is the core of PArCo social media storytelling on ancient Roman munera (the latin word for combats), enriched by backstage images.
The Parco archeologico del Colosseo asked CBS Sport to make a donation to a non-profit organization for athletes with disabilities.
Here is the backstage video: John Malkovich al Colosseo per il Super Bowl